Hope you are all well, if anyone with any challenge may our Almighty help him/her.
I would like to share with you about Mass Communication, it is the process of transmitting information through medium like Television, Radio and Print media such as magazines, books and newspapers to a large unknown masses.
Mass Communication has alot of functions like;
-To educate, people acquire knowledges, skills and altitudes.
-To inform about things going on in the environment.
-To entertain, there are musical, drama programmes also cartoons which entertain people.
-To persuade (influence) audiences, stations carry adverts which help to inform audiences about the existence of certain good and service.
-Surveillance of the environment (watch dog).
-Transmission of heritage, when mass communicators show about history of people or events in the books forinstance like the History of Nyerere will be transmitted generation after generation.
-Interpretation of information, mass communicators interprete things in details.
-Prescription of conduct, also through Mass communication people's behaviour can change from bad to good through preaches from the religion channels like Imaan Media and Tumaini Tv.
Also I would like to take this opportunity to tell people that Mass communication is not only about broadcasting as many people know but is the stream of knowledge which includes many professionals like Broadcasting in both Television and Radio, Print Media ( books, newspapers, magazines,newsletters, flyers and billboards), Graphics, Public Relations, Film Production and Camera.
Lastly I would like to tell you that '' The bridge between reality and a dream is work'' therefore we must workhard so as to reach our dreams.
Wish you All the Best in your studies.
Have a marvelous moment.